Christopher Lochhead

Christopher Lochhead

Best Selling Author

Category Design is the most powerful (underground) skill in business.

Category Designers introduce us to new ways of living, working and playing. They break new ground, make a big difference and in business, earn (on average) 76% of the total value created in the market category they design.

Category Pirates 🏴‍☠️ is on a mission to help entrepreneurs, executives, marketers, product makers, writers and creators design and dominate market categories – Through writing and podcasting. If that’s you, you might enjoy pirating with us.

Now, you should know. Our work is not for everyone:

* People with a vested interest in the way it is, rarely create a different future.
* Many believe the best product wins.
* Many think the best brand wins.
* And many think “personal branding” is smart.

Category Design is not for them.

My background:

* 10X #1 author
* Follow Your Different (“best business podcast” – Podcast Magazine)
* Lochhead on Marketing (#1 charting)
* Category Pirates 🏴‍☠️ Substack (top 0.5% paid business newsletter)
* Category Pirates 🏴‍☠️ (#1 charting book series on Amazon)
* Play Bigger: (1st book on Category Design)
* Niche Down: (1st Category Design book for small business)
* Advisor & Venture Capital limited partner
* Former 3X Silicon Valley public co CMO (Vantive, Scient, Mercury)

Been called:

“Off-putting to some” – The Economist
“If Jack Daniels wasn’t already named Jack Daniels, they’d have to call it Christopher Lochhead”
– Bob Evans, Cloud Wars Podcast
“Best business podcast” – Podcast Magazine
“One of the greatest minds in marketing” – The Marketing Journal
“Annoying host” – Podcast Review
“A quasar” – NBA Legend Bill Walton
“Every entrepreneur looking to alter the landscape and every CEO looking to reimagine their business can learn from this book. Play Bigger provides inspiration and a framework for building companies that transcend gravity.” – Marc Benioff, chairman and CEO, Salesforce
“Over-rated” – Podcast Review
“If podcasts are to the 2020’s what rock-n-roll was to the 60’s (and I believe they are), that makes Christopher Lochhead a rockstar. “ – Monroe Jones Grammy Award Winning Producer
“Play Bigger is required reading” – Tina Seelig Stanford Prof
“Uses profanity needlessly” – Podcast Review

Speaker Details
Events of the Speaker
You might also love these events.